Posted by: FierceFern | March 24, 2010

Sustainable Packaging – U R Doin It Wrong

I can only hope that the drastic discount indicates that this product is going down in flames.  The horror is magnified if you buy the two-pack.  Where do you even start listing the numerous FAILs here?

The first of two additions to my own gallery of packaging atrocities comes from 1-800-Contacts:

1-800-Contacts, boxes big enough to see without glasses

At least the box wasn't loaded with styrofoam peanuts.

What’s behind the giant box for such a small order?  I get that they probably service both individuals and optometry practices, so sometimes the order would fill a box like this.  However, this is a year’s worth of disposable contacts.  Since that’s probably a pretty common order for individuals, it’s hard to understand why they wouldn’t have a standard, small-size box.

Not to be outdone, Monster Cable was kind enough to wrap my 2-foot iPod audio cable in enough plastic to make a CD.  Thank goodness they filled up the clam shell with cardboard and printed documentation:

Almost couldn't find the cable in all that packaging.

Hopefully Monster will reach out to fellow Bay Area companies like Method to learn how to get serious about packaging reduction initiatives.

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