Seems like only yesterday our team at Sun was writing a point by point response to the CRO about the “methodology” they used to compile 2009′s Top 100 Corporate Citizens list. Marcy blogged about it at the time,and her criticisms are, unfortunately, a great primer for evaluating this year’s profoundly flawed (in not just my humble opinion) list. Mark Gunther really captures the list’s value:
All I can say is that anyone who uses this list to make an important decision ought not to be in a position to make important decisions.
Word.
To be fair, the CRO’s list isn’t the only one of its type to come under fire. Last week, Will Evans at Slate published a cautionary tale about consulting organizations that also give out awards for corporate responsibility, in this case, Ethisphere.
